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Measurement

YouTube increases share of viewing

26 August 202514 September 2025

Peppa Pig leads YouTube channels

1 August 20253 August 2025

YouTube viewing continues to rise

15 July 202520 July 2025

Fiction dominates online video viewing

8 July 202513 July 2025

Mobile overtakes television viewing

25 June 202529 June 2025

Online video overtakes traditional television

17 June 202522 June 2025

UK online video subscriptions remain flat

3 June 20258 June 2025

Barb to measure YouTube channel viewing

26 February 20252 March 2025

Online viewing increases with lower share

18 February 202523 February 2025

Online video services flat in the UK

5 February 20259 February 2025

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