APPLYING INSIGHTS into human perception and user behaviour, informitv offers a unique perspective on technology trends and adoption.
From fundamental studies in psychology and cognition to market research into consumer preferences and propensities, informitv applies academic rigour and commercial common sense to its qualitative and quantitative analysis of new products and services.
Specific expertise includes: interface design, navigation, presentation, usability and accessibility.
We have presented peer-reviewed papers at leading international industry conferences, including IBC, NAB and SMPTE.
Our sophisticated appreciation of user and consumer behaviour enables product and service providers to enhance, optimise and validate their offering based on empirical data.