Sky and ITV agree commercial partnership

Sky and ITV have agreed a new long-term partnership, extending their previous advertising and carriage agreement. It follows a similar recent announcement with Channel 4. These deals provide opportunities to develop addressable advertising and new services. Despite the opportunity for broadcasters to reach viewers directly online, the relationship with distribution platforms is more important than ever.
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CNN+ online subscription service

CNN is the latest in a line of broadcast brands to announce a direct-to-consumer offering. CNN+ will launch as an online subscription service in early 2022. CNN+ will feature original, live, on-demand and interactive programming as a standalone service, separate and distinct from CNN, CNN International, and other CNN channels. It is being called the biggest launch that CNN has had since the cable news network first aired in 1980. Yet it could end up being bundled with other services, as major media groups seek to repackage programming for the internet era.
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Netflix loses North American subscribers

Netflix lost 433,000 subscribers in the United States and Canada in the second quarter of 2021. It is the second time Netflix has reported a loss of subscribers in North America, although it has 73.95 million paying subscribers there. Subscriber growth is showing signs of slowing generally, as Netflix approaches 210 million subscribers worldwide. Netflix is planning to add games to its offering, as another way of attracting and retaining subscribers.
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Olympics coverage in 4K and 8K UHD

The Olympic Games in Tokyo will be one of the most-watched events in the world, but this year will be a little different. Postponed by a year because of coronavirus, the Tokyo Olympics will take place under a state of emergency that means it will be largely without spectators, although the total television audience will be measured in billions. The quality of the audio and video should be better than ever.
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Public service media reform

The communications regulator in the United Kingdom is recommending radical legal changes to ensure that public service media survives and thrives for the next decade and beyond. It is proposing the biggest shakeup to the system in twenty years. Among other measures, it would require public service media providers to offer their on-demand services to popular platforms, which would be required to carry them with appropriate prominence.
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England penalties watched by 31 million

31 million television viewers watched England lose to Italy on penalties in the postponed Euro 2020 football final. It was the biggest television audience in the United Kingdom for over two decades and one of the largest since records began. It shows the unique capability of television to unite a nation in hope and disappointment, whether they are watching a broadcast or viewing online.
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