Surveys show that online video subscriptions are liable to churn as customers look for value from their monthly bills. Almost 30 million subscribers to online video services in the United States, about a quarter of the total, have cancelled three or more services over the last two years, according to Antenna, a subscription research firm, as reported by the New York Times.
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Netflix added 9.33 million subscribers worldwide in the first quarter of 2024, which represents 16% growth in a year to just short of 270 million, with a claimed audience of over half a billion people. Quarterly operating income was $2.6 billion, up 54% on the same period the previous year. From 2025, when it could have 300 million subscribers worldwide, Netflix will no longer report quarterly subscriber numbers or average revenue, preferring to focus on revenue and free cash flow.
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Comcast is extending its NOW brand, originally developed by Sky in the United Kingdom, to the United States. NOW TV is available for Xfinity Internet customers and includes live and on-demand programming from over 40 networks, integrated FAST channels, and Peacock Premium, for $20 a month, with no long-term contract or credit checks.
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Canal+ and MultiChoice have agreed terms for the French Vivendi-owned company to acquire full control of the African television service provider. The offer is conditional on regulatory approval and is subject to revision if a better offer is made by another party. The aim is to create a company more able to compete with other global players.
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Approaching a fifth of all Channel 4 viewing now comes from online. The broadcaster, which is the third most viewed in the United Kingdom, had its best month for online viewing in March, up 40% compared to the previous year.
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With an endless choice of viewing, it seems to be increasingly difficult to decide on what to watch. A survey by Currys, the British electrical and electronics retailer, suggests that viewers spend up to half an hour a day deciding what to watch. For those that watch daily it adds up to over 180 hours or over a complete week every year lost in choice paralysis.
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