Amazon has been using a forked version of the Android Open Source Project as the foundation for Fire OS, which has enabled it to use apps developed for Android phones, tablets and televisions. However, the version used by Amazon lags the latest releases of Android TV by several years.
Moving to a platform that it controls, based on a version of the Linux operating system, will give Amazon more autonomy and control.
It is understood that Amazon has been working on an alternative platform for several years and is now focusing on a software development kit to encourage adoption. Amazon has not commented on the reports.
The use of web apps will also provide compatibility with a wider range of devices, including legacy Fire TV hardware.
Amazon announced in March 2023 that over 200 million Amazon Fire TV devices have been sold globally, including smart televisions and products that connect to existing diplays.
The Vega platform could be used not only on television devices but also future smart displays like Echo Show and in-car entertainment systems.