Interactive television content and services group YooMedia plc has signed an agreement with tvtv, a division of Sony UK, to provide bandwidth to deliver enhanced electronic programme guide data on digital terrestrial television.

The tvtv service is intended to enable advanced programme guides on consumer electronics devices, including digital television sets, set-top boxes and personal video recorders.

The Sony company currently provides listings data over the internet to personal computers, including Sony Vaio products and third-party peripherals.

YooMedia will provide tvtv with a datacasting service to deliver programme metadata over the digital terrestrial television network.

The two companies will also collaborate to research and develop additional interactive digital television services, such as enhanced on-screen magazines and interactive television advertising.

The agreement follows a deal between YooMedia and Gemstar-TV Guide International to deliver its Guide Plus+ EPG on the Freview platform.