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Nielsen

Online still under half of US television viewing

17 February 202614 March 2026

Broadcast channels increase share of viewing

18 November 202523 November 2025

It is becoming harder to decide what to watch

5 November 202516 November 2025

Broadcast channels bounce back in US

21 October 202527 October 2025

YouTube viewing continues to rise

15 July 202520 July 2025

Online video overtakes traditional television

17 June 202522 June 2025

YouTube makes up an eighth of viewing

31 May 20251 June 2025

Online share of television advertising

1 May 20254 May 2025

Rising number of FAST channels

12 March 202516 March 2025

Online viewing increases with lower share

18 February 202523 February 2025

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