A Texas town has changed its name to Dish as part of a promotion for the EchoStar Dish Network satellite television service. Every resident will get free satellite television for ten years.
The tiny town of Clark, just north of Fort Worth, Texas, has legally changed its name to Dish. Town signs have been changed to reflect the new name.
In exchange, every household will receive free basic satellite television for ten years, including equipment and installation.
The city makeover stunt is part of a re-branding exercise by the Dish Network, promoting ‘Better TV for All’.
The officials of Clark voted to rename the town Dish at a packed town hall meeting representing the 125 residents of the rural community.
“We accepted this challenge because we believe this relationship will give us a unique opportunity to put our town on the map,” said Bill Merritt, Mayor of Dish.