Win Multimedia in Thailand has selected Digisoft TV from Ireland to provide its service delivery platform and middleware for IPTV services in the Thai and Chinese markets. Win Media is a subsidiary of Win Win Net Corporation based in Bankok. It plans to launch its service across 10,000 retail outlets in Thailand and China over the next year.

“Digisoft’s Service Delivery Platform and IPTV Middleware provide WM with a carrier class platform that enables us to rapidly launch new and differentiated services to the marketplace,” said Sitichai Nuanmanee, chairman of Win Multimedia. “A key factor in the selection was to select a complete solution that gave us the flexibility to quickly offer new and advanced revenue generating services to consumers.”

Digisoft provides software for set-top boxes based on Java middleware, including music and video-on-demand, karaoke, home shopping, games and network-based recording.

Digisoft will be demonstrating its solution at CommunicAsia in Singapore, which is expected to attract some 50,000 attendees.