As part of a special event at the annual MIPTV and MILIA convention in Cannes, BBC commissioners are calling for European multimedia and application developers to submit new digital formats for development.

Content 360 is an initiative to encourage developers to work on new formats in collaboration with leading broadcasters. Developers are invited to present original concepts which fully exploit the creative potential of new digital platforms and maximise the interaction between audiences and broadcast television.

The BBC is inviting pitches for mobile platforms and user-generated content, archive navigation, and next-generation collaborative web concepts. Nominees will pitch their projects to a panel of BBC commissioners and the winners will receive BBC development funding of up to 15,000 euros each.

The Korean Broadcasting Commission, KBC, will sponsor a category for DMB or digital media broadcasting, mobile content and applications.

The National Film Board of Canada is inviting animation projects for mobile platforms.

Content 360 is part of MIPTV and MILIA, which takes place at Cannes in France from 3-7 April 2006.