The BBC’s Spooks Interactive has won the award for Interactive TV in the annual BAFTA Interactive Awards.
Known as M-I5 overseas, the third series of the BBC drama Spooks, featuring a fictional team of MI5 spies, included a multistream interactive application on satellite and terrestrial television in the UK.
Following each episode, the interactive experience offered viewers the ability to take part in spy training and undercover missions. Video stream switching was employed to provide different outcomes depending on user input. As an extension to the main narrative, the interactive service effectively addressed the difficulty of applying interactivity to drama.
The British Academy of Film & Television Arts promotes the best in film, television and interactive media. The Interactive TV award recognizes the most creative and effective use of interactive TV across any genre or platform.
The BAFTA Interactive Entertainment Awards were started in 1997. In 2003 the awards were split into separate ceremonies for Interactive and Games.
Also nominated in the Interactive TV category were the Olympics 2004 Interactive from the BBC, the Great British Spelling Test on ITV, Playalong Casino Casino on Flextech’s Challenge TV channel, and an interactive advert for Honda Diesel.