Stability, a Swedish interactive television software company, has deployed a new software system to automate the presentation of interactive services on the Community Channel in the UK.

The system is used by BBC Broadcast to manage the on-screen prompts that provide entry points for interactive services on the Community Channel.

The Community Channel provides a unique interactive television service, offering a round-the-clock on air presence for selected charities to encourage donations from viewers.

Satellite viewers are able to enter credit card or bank account details to donate on a monthly or one-off basis.

Sinead Hughes, Interactive TV Editor for Community Channel, said: “The scheduling of a selection of on-screen triggers was a key requirement for the interactive service, allowing satellite television viewers to respond directly to appropriate calls to action simply by pressing the red button on their remote control.”

The Stability solution interfaces with the operator’s existing broadcast automation systems to provide scheduled control of the playout of triggers against programmes, promotions and interactive advertisements, with manual control available through a simple web-based user interface. The software is developed in Java, using XML and standard web technologies.