APPLYING INSIGHTS into human perception and user behaviour, informitv offers a unique perspective on technology trends and adoption.
From fundamental studies in psychology and cognition to market research into consumer preferences and propensities, informitv applies academic rigour and commercial common sense to its analysis of new products and services.
Specific expertise includes: interface design, navigation, presentation, usability and accessibility.
A sophisticated appreciation of user and consumer behaviour enables service providers to enhance and optimise their offering based on empirical data.
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