The International Academy of Television Arts and Sciences is creating three new International Interactive Emmy Awards, to be presented at MIPTV 2006, in partnership with Reed Midem.

The International Interactive Emmy Awards will take place in April at MIPTV 2006 in Cannes, in the south of France. This will be the first Emmy awards ceremony to be held outside the United States.

The three International Interactive Emmy Award categories are: Best Interactive Television Programme, Best Interactive Channel, and Best Interactive Television Service. Entries must be submitted by the end of October.

In addition, a Pioneer Prize will be awarded to an industry personality for innovative contributions to the field of interactive television.

“The International Academy is pleased to have the opportunity to recognize interactive television – a growing sector of our industry – with these new awards,” said Bruce Paisner, president and chief executive of the Academy.

The International Academy of Television Arts and Sciences is the largest organization of global broadcasters, with members from nearly 70 countries and over 350 companies.

Meanwhile, in Hollywood, the Academy of Television Arts and Sciences has awarded its Creative Arts Primetime Emmys.

The awards for Outstanding Achievement in Interactive Television were presented to TV Land for their TV Land Awards web site and to Cablevision for their iO cable service.

MobiTV and Sprint PCS Vision received Emmy statuettes in the Engineering Awards.

The winners of the National Television Academy Technology and Engineering Emmy Awards will be announced on 29 September.