Two Way TV has acquired the interactive technology assets of Mindhouse, the London-based company that was recently placed in administration.
The Mindset service delivery platform that was being developed by Mindhouse is designed to enable the cost-effective management of interactive services across satellite, terrestrial, cable, broadband, online and mobile channels.
Founded at the end of 2001, Mindhouse Limited was placed in administration in June, after failing to find further finance from its investors.
“We were impressed with the platform,” Jean de Fougerolles, chief executive of Two Way TV, told informitv. “The Mindset system and toolset is highly complementary to our existing technology, and enables us to more rapidly roll out our ambition to be a multi-platform production company and delivery partner for broadcasters”.
The Two Way TV Ark system is used by many broadcasters in the UK to deliver interactive services on the cable platform.
The acquisition of Mindset will enable Two Way TV to offer services to the existing client base of Mindhouse, which includes Turner Broadcasting. Mindhouse was in the process of rolling out its Mindset system with Turner for CNN and other properties.
It further consolidates the position of Two Way TV, which aims to grow through acquisition and strategic partnerships, as well as through creating new products and services. Earlier this year, the company launched a joint venture production and distribution arm, Two Way Productions.