Debbie Mason has reportedly parted company with ITV after being appointed as interactive commissioner of the UK’s main commercial television network last October.

Debbie Mason joined ITV from the Digital Interactive Television Group, DITG, where she was creative director, having founded the bingo-based interactive gaming channel Avago.

The trade magazine New Media Age reports that she has left ITV to pursue ‘other opportunities’ but gives no further details.

Fiona Robertson, who joined ITV as assistant interactive commissioner at the same time as Debbie, is now the main contact for interactive commissions.

ITV has appointed Jeff Henry, a former chief executive of Hallmark Channel, to head a new consumer division to extend the ITV brand onto new media channels, including interactive TV, broadband and wireless. He will report directly to ITV chief executive Charles Allen.

The operations of Hallmark outside the United States were recently acquired by David Elstein, the former chief executive of channel Five, backed by 3i and Providence Equity Partners.