Radio Times, the television listings magazine published by BBC Worldwide, is partnering with Gemstar-TV Guide to offer a branded electronic programme guide in the United Kingdom.

The Guide Plus+ system will be available in a new generation of personal video recorders, DVD recorders and other consumer electronics products, including those from Philips and Pioneer.

Radio Times will provide television programme listings, previews and reviews for the subscription free service. Rebecca Woodward, head of new media at Radio Times, said “GUIDE Plus+ will bring the Radio Times brand and values to an even wider audience.” The Radio Times will also promote the guide through its magazine and on the web.

The agreement reflects the strategy of Gemstar-TV Guide to extend the reach of its interactive programme guide products for the European consumer electronics market.