Enteraction TV has acquired interactive company Red Fig for a reported three million pounds.
Red Fig provides voting services for interactive television, most recently for the Miss World contest.
Enteraction TV is the company behind the Thomas Cook TV travel channel and the London TV tourism channel on the Sky platform in the UK and is expected to use the acquisition to add interactivity to its channels.
However, rather than transactions through the set-top box, Enteraction sees the main potential in mobile and premium rate telephony revenues.