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The Gauge

Online share of television advertising

1 May 20254 May 2025

Online viewing increases with lower share

18 February 202523 February 2025

Record online viewing in the United States

16 July 202421 July 2024

December viewing rise in the United States

17 January 202421 January 2024

Traditional television falls to half of viewing

15 August 202320 August 2023

Online viewing record high in United States

18 July 202322 July 2023

Online video share growth continues

20 June 202324 June 2023

Online video viewing overtakes pay channels

18 August 202221 August 2022

Nielsen aims to Gauge online viewing

17 June 202120 June 2021

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Latest updates

  • Online share of television advertising
  • Roku gets Frndly
  • Globo in Brazil launches first DTV+ broadcast
  • Charter overtakes Comcast in cable television
  • Imagining television in 2054
  • Principles of prominence

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