The first HbbTV Awards will be presented at the sixth annual HbbTV Symposium, which takes place in Rome. Entry submissions will recognise contributions to the adoption of the HbbTV standard. The two-day symposium will cover the latest developments in the world of HbbTV.

The award categories include advertising and promotion, broadcast enhancement, multiscreen service, content discovery, marketing and promotion, technology innovation, together with individual contribution and a judges award.

Matthew Huntington, the chief technology officer of Freesat and chair of the HbbTV marketing and education group, said “The HbbTV Awards are a key development in the evolution of HbbTV. We welcome submissions that reflect the breadth of the HbbTV community and reflect the wide range of successful implementations we’ve seen across 43 million devices with 300 apps in 25 countries.”

William Cooper of informitv will be among the panel of industry judges. He will also be presenting at the symposium, describing a concept user interface and a new approach to developing multiscreen applications.

Hybrid broadcast broadband TV, or HbbTV, is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected televisions, set-top boxes and multiscreen devices.

The HbbTV specification uses elements of existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C.

The two-day annual symposium will take place in the centre of Rome on 17-18 October. The deadline for award entries is 6 October.