BT agilemedia is teaming up with developer Zone4Play to offer a range of participation TV games for broadcasters, production companies and service providers in the UK.

The games range from Sudoku number puzzles to traditional casino games such as roulette. Viewers can play using the keys on their telephone or mobile.

Zone4Play will provide the gaming engine, games and integration to television production systems. BT agilemedia will provide the IVR interactive voice response infrastructure and deal with SMS text services and premium rate call charging.

“We’ve seen viewers’ appetite for TV quizzes and competitions grow dramatically over the past year or so,” said Jeremy Hallsworth, chief executive of BT agilemedia.

“Participation TV gaming is an area of our business we are extremely excited about and we consider our offer to be truly best of breed,” said Zone4Play chief executive officer Shimon Citron.