Broadcasters will be able to integrate video clips from 3G mobile phones into their programming using a system from Two Way TV.

Building on its Simcast platform, which enables text-to-television responses to be incorporated into live programming, Two Way TV can now support video clips.

Two Way TV has extended its text moderation tools to allow producers to vet time-delayed videos to ensure that they are suitable for broadcast.

“Extending our technology to include 3G video streaming is a natural step,” said Jean de Fougerolles, chief executive of Two Way TV. “Our expertise will help drive the creation of new programming formats and enable broadcasters’ to have the upper hand in creating compelling interactive content.”

The Simcast system is currently used on Turner channels Toonami and Cartoon Network in the UK and Two Way says it will announce deals with a number of other channels. Simcast has also been deployed at ATV in Hong Kong, Star TV in India and Sky New in Australia and New Zealand.

The company recently appointed Zone Vision as agents for Simcast in Eastern Europe and has appointed an agent to cover the United States.