Sky Interactive has accredited the chello mistral system for the latest release of interactive television advertising templates.

The templates, based on the WTVML standard, provide a range of options for advertisers on the BSkyB satellite television platform in the UK, including the ability to select different call tariffs for campaigns and improved support for conducting transactions.

“The enhancements to Sky’s interactive advertising templates provide even greater flexibility for advertisers to deploy the solution that best supports their commercial objectives,” said Will Harding, of Sky Interactive. “Accreditation of chello mistral for this latest release is a significant step forward in bringing the benefits of these new features to the industry.”

Chellomedia says the use of their mistral solution will enable advertisers and agencies to have greater control when building their own advertisements in-house.

Chellomedia is a division of Liberty Global, which also includes UPC Broadband.