A two-day conference on interactive television advertising will coincide with the first D&AD interactive television awards in London.

The second annual Interactive TV Advertising Show takes place on 24-25 May at Earl’s Court in London.

The first day will examine the impact that iTV advertising will have on branding, how campaigns are being benchmarked worldwide, and the impact that personal video recorders and video-on-demand services will have on advertising strategies.

The second day will focus on creativity, direct response and research, looking at how the medium is measured and how to create accountable advertising.

Speakers will include representatives of leading global brands, commercial television channels, airtime sales houses and platform operators, as well as those involved in the creation and production of interactive television adverts.

The D&AD awards take place on the evening of 25 May at Billingsgate in London as part of the annual congress of the UK advertising and creative community. The ceremony is expected to bring together over 1,800 creative professionals hoping to receive a prestigious black or yellow pencil award.

A new category has been introduced for interactive television, with awards for interactive advertising, enhanced television, and other interactive services.