Softel is launching a partner programme to support its playout systems for interactive TV.

The Softel MediaSphere provides a carousel playout system for broadcasting interactive television services, including those using the OCAP OpenCable Applications Platform which is based on MHP.

“Softel-USA believes that offering truly open solutions is vital to the successful uptake of iTV in the US,” said Sam Pemberton, president and chief executive of the US sister company to Softel in the UK. “The integration of best-of-breed technologies is key to successful real-world iTV roll-outs.”

Recognising that “no company is an island,” the Softel-USA MediaSphere Alliance Program is aimed at application tool vendors and other technology providers across the value chain. At a cost of $30,000 a year, members receive marketing support and a discount on MediaSphere products for testing and integration. The company says it has six charter members signed up, with more to follow soon.