Nickelodeon, the Viacom kids television network, has launched a new broadband video service, offering online access to full-length programming.

TurboNick will provide up to twenty hours of new programming every week, including full-length twenty-minute episodes.

The web based player allows full screen viewing at reasonable quality over a broadband connection.

“The TurboNick platform compliments our on-air programming by giving kids and parents Nickelodeon video content any time they want it,” said Mike Skagerlind, general manager of Nickelodeon Online.

The service will be supported by advertising, with advertisers such as Kellogs. The network is also rolling out a Nick Jr. Parents TV service for the parent audience. This will feature advertisers including General Motors.

Nickelodeon’s television network in the United States is seen in nearly 90 million households and has been the number-one-rated basic cable network for ten consecutive years.