At the Supercomm show in Chicago, video-on-demand specialist SeaChange International launched its Multiverse software platform, designed to enable broadband network operators to create video services across TVs, PCs and mobile devices.

The SeaChange Multiverse Suite enables broadband operators to package, promote and administer on-demand and broadcast video applications to any IP-connected device, potentially offering interactive DVD viewing on demand.

Multiverse has open application programming interfaces and is based on industry standards including C, or HTML and JavaScript, as well as providing support for DVDs.

SeaChange also offers several fully integrated on-demand applications for Multiverse, including time-shifted TV, games, and DVD-on-demand.

Several telcos around the world are apparently are evaluating the system as they prepare for commercial broadband video deployments.

“Multiverse simplifies video for broadband operators so they can begin to bring exciting and useful applications to subscribers wherever they are,” said Yvette Kanouff, the corporate vice president of strategic planning at SeaChange.

The Multiverse Suite supports a wide range of industry standard media formats including MPEG-2, H.264 and VC-1. It is already integrated with a growing variety of set-top boxes, including products from Amino, Kreatel, Motorola, Samsung, Scientific-Atlanta and Thomson.

The open design also allows operators to deploy it with digital rights management and conditional access solutions from Widevine, Verimatrix, SecureMedia and others.