Reuters is launching an interactive television channel in the UK. The broadband service will initially be available via the Microsoft Media Centre.
The Reuters channel will be available to users of the latest Microsoft Windows Media Centre via the Online Spotlight section.
“This is the first in a series of consumer services we will be launching this year that invite audiences to directly experience our news and information,” said Chris Ahearn, president of Reuters Media. “This is the future of the television news experience.”
The Reuters channel was initially launched in the US market in October 2004 to coincide with the latest release of Microsoft Windows XP Media Centre Edition.