It is ten years since the start of YouTube. Today only Google and Facebook receive more visitors. YouTube provides a platform to allow anyone to reach a worldwide audience, democratising video distribution. 300 hours of video are uploaded to YouTube every minute. Half of all views are on a mobile device. The most viewed video is ‘Gangnam Style’, with 2.3 billion views, while ‘Charlie Bit My Finger – Again’ is the most popular non-music video and has been viewed over 800 million times.