Some people are very passionate about sport on television. Some could not care less. There are times when sport brings a nation together in a television event. A record audience of 114 million in America watched the Super Bowl. That’s seven out of ten of those watching television at the time. Yet sport makes up only about 7.5% of all television viewing in Britain. Sky is prepared to pay more than the entire television production budget of the BBC for the rights to cover a few football games a week that are generally watched by relatively small audiences. A recent Liverpool match on Sky Sports was watched by the same number of viewers as Great British Railway Journeys. To some people football is a matter of life and death. To some it is much more important than that. It’s a funny old game, television.