AT&T and Verizon lost almost two million premium television subscribers between them in the United States in the first half of this year. There is no doubt this has been a difficult year but this secular decline has been going on for some time. These communication companies appear unconcerned about this, concentrating instead on maintaining more valuable customers. Yet it seems they are not attracting and retaining subscribers to new video services at the rate they are losing traditional television customers. Meanwhile, Netflix added over five million members in the United States and Canada alone in the first six months of the year. So does this represent an opportunity for a broadcaster like the BBC, or does it demonstrate the scale required to succeed?