The Olympic Games in Beijing will see many new television technologies tested. It’s one of the few events that have the power to bring together a global audience. This year could produce the largest television audience ever. Viewers around the world will have a more interactive, more engaging experience. As ever, technology is only part of the picture. The stories that we see, the dramas that unfold, will be told by professionals skilled in the art, at the top of their game. Through their coverage, we will all be able to get closer to the action than ever before. Television is made by people, not technology.