For those of us that have spent more than a decade working in ‘new’ media, there is a sense that its time has come. The irrational exuberance of previous years produced premature expectations of convergence that are now becoming not only possible but practical.
Broadcasting is becoming seen as ‘old’ media, as producers and consumers experiment with new forms of digital media publication, distribution and consumption.
New media is becoming ‘now’ media and traditional distributors are increasingly engaging with new entrants and new technologies and the threats and opportunities that they present. Those that do not engage will risk being overtaken by their competitors.