Television broadcasting has historically been a mainly national business. Satellite television opened up international distribution and there has long been worldwide trade in television programmes and formats. The internet enables media producers to reach a potential market of hundreds of millions of viewers. To understand the future of television we need to distinguish between the medium of video communication, the technology of transmission, the service through which it is provided, and the screen on which it is seen. Our desire for visual entertainment will be fulfilled by many means. The future of video viewing may not be television as we know it today.