Amdocs has agreed to acquire Vubiquity for $224 million in cash. The aim is to offer their combined billing, operations and delivery services to network operators, video distributors and producers, and media owners.

Amdocs is a leading software and services provider to over 250 communications and media companies, based in Missouri, with 25,000 employees in over 85 countries. Its offerings include billing and operational support systems. The origins of the company were in billing software for telephone directories. The NASDAQ listed company had revenues of $3.9 billion in 2017.

Vubuity, based in Los Angeles, works with over 600 movie studios, television networks and independent producers, managing a library of 150,000 assets.

Amdocs said the combination its scalable solutions with the expertise of Vubiquity will enable customers to improve their entertainment offerings and maximize revenues while gaining increased customer insights. It said it can deliver cloud solutions using a modern modular micro-services architecture across all aspects of delivery and user experience, including video acquisition, processing, consumer engagement and monetization.

“This acquisition uniquely positions Amdocs at the centre of increased convergence across the content community and video distributors including major OTT providers,” said Eli Gelman, the president and chief executive of Amdocs. “Our joint offerings address the media and entertainment industry’s challenge in balancing the incredible growth of content and the many ways to consume content with making programming easier, faster to deliver and ultimately watch, while also delivering profits.”

“Vubiquity has successfully been connecting content owners and distributors across many diverse platforms and evolving business models at the core of its support to the media community,” said Ubiquity chief executive Darcy Antonellis, who will become head of the Amdocs media division on completion of the deal.

Amdocs acquired Vindicia, Brite:Bill and Pontis for a total of around $260 million in cash in 2016.