Streaming video provider Move Networks has announced a strategic partnership with online video platform PermissionTV. Both companies will offer an integrated platform to enable the rapid deployment of interactive online video services using the Move Networks high quality streaming system, as used by networks such as ABC, Fox and ESPN.
The companies say the integration of the PermissionTV platform and application programming interfaces with adaptive streaming from Move Networks allows media owners to deploy video applications in hours rather than days of weeks. The joint product integration also enables the use of third-party services such as advertising, search, geo-targeting, commerce, subscription management and analytics.
“As the leader in adaptive HD streaming technology with an impressive media and entertainment client base, Move Networks is a perfect partner for PermissionTV,” said Bob Lentz, the chief executive of PermissionTV, based in Waltham, Massachusetts. “With PermissionTV’s SmartPlayer technology platform, we’re now able to deliver on the next phase of TV 2.0 — interactivity.”
“Partnering with PermissionTV allows Move Networks to offer turnkey HD video solutions to a much wider array of entertainment and media companies,” responded John Edwards, his counterpart at Move Networks. “We expect to see a significant increase in the number of content owners deploying HD video programming in the coming months.”
The Permission TV platform is offered as software as a service and comprises Flash player applications with documented Actionscript classes, a content management console known as CAMS, and a platform development kit or PDK.
Permission cites only a few customers on its web site, including the Boston Symphony Orchestra and the New York Philharmonic Orchestra.