MTV will promote a preview of the next-generation Xbox video game system on MTV channels across the United States, Asia Pacific and Europe.
Microsoft says the next generation Xbox vision will be an always connected, personalised, high definition experience.
“Just as MTV revolutionized the way the world experiences music, the next-generation video game console from Xbox will spark a revolution in how consumers experience games and other forms of digital entertainment,” said Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox at Microsoft.
A global broadcast on 12 May, MTV Presents: The Next Generation Xbox Revealed, will provide an exclusive preview of the next version of the new Microsoft video game system.
“We’re proud that Microsoft considers MTV the premier global network to launch its new Xbox gaming console and reveal the first look to MTV viewers around the world,” said a representative of the music television group.
Microsoft will also be one of the main advertisers on the new MTV Overdrive new broadband network.
Business terms of the marketing alliance have not been disclosed, and the release date and price point for the new Xbox remain a matter of speculation among both gamers and analysts.