Charter reported the loss of 1.23 million video customers in 2024, although the losses in the last quarter were the lowest for over two years. At this rate, it is only a matter of time before it becomes the largest video operator in the United States by losing fewer customers than Comcast.
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Comcast lost fewer video subscribers in the United States in the last quarter of 2024, with losses of 1.58 million subscribers over the year. That did not stop the company reporting the best financial performance in its 60-year history.
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While the secular decline of traditional television in the United States is irreversible, it will not fall off an immediate cliff. S&P Global Ratings, the credit ratings group, says in a research note that it expects the pace of pay-television ‘cord cutting’ to abate. “We expect the decline will be a steady one that will take years to reach its final conclusion.”
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Nielsen will stop providing its standalone consumer panel-based television ratings later in 2025. It is the end of an era of decades of relying on panel-based measurement. The Media Rating Council has approved the Nielsen Big Data + Panel approach to national television measurement in the United States. Nielsen hopes that it will enable it to compete better with rivals that have embraced more direct measurement technologies.
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Netflix has passed the 300 million subscriber mark with the largest quarterly growth ever but will no longer regularly report its membership numbers. It is raising the price of its plans in the United States, because it can. The reach of Netflix is comparable to mainstream broadcasters in the United Kingdom, although the volume of viewing is lower.
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The National Association of Broadcasters in the United States has published the final report on Future of Television Initiative. The initiative convened broadcasters, equipment manufacturers, pay television companies and public interest advocates under the leadership of the Federal Communications Commission and the NAB to ensure a smooth transition to the ATSC 3.0 standard, which is promoted as NEXTGEN TV.
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