Amazon has closed the Prime TV channel, 15 months after it originally launched in Germany and Austria. The company did not provide any reason in an announcement on its German web site. It simply said that the Amazon Prime TV channel would be discontinued from 1 August. The programmes will remain available on demand. Amazon noted that live programming of ARD, ZDF and regional channels, as well as more than 500 other online channels, would continue.
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Programming from broadcasters accounts for the majority of video watched in homes in the United Kingdom, but only just. If trends continue it will represent less than half of viewing next year. That includes the online video services of broadcasters, which still account for less than a fifth of all viewing of broadcaster programming.
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NBCUniversal and YouTube have announced a strategic partnership that will make Peacock Premium available as part of a bundle with YouTube Premium in the United States from early 2027. The agreement represents a significant shift in the Peacock distribution strategy, moving beyond direct consumer acquisition towards reaching subscribers through one of the largest digital subscription ecosystems in the world, while preserving Peacock as a standalone service.
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RedSquid TV and Fetch.ai have announced a partnership to integrate autonomous artificial intelligence agents into a television operating system, proposing an alternative to navigating applications, menus and programme guides. The companies describe the result as the world’s first “operator-grade Agentic AI TV platform”. Meanwhile, Amazon is reportedly considering an AI-led redesign of Prime Video.
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British technology company Yospace says it inserted nearly 11.6 billion addressable advertisements into live streams of the football World Cup, demonstrating how internet-delivered television can now support advertising at a scale previously associated with conventional broadcasting.
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More than 1.7 billion unique viewers watched videos related to the FIFA World Cup on YouTube during the 2026 tournament, according to figures published by the platform. YouTube says this included more than 550 million people watching on television screens. The company described the 2026 competition as its most-viewed FIFA World Cup, taking the cumulative number of views for World Cup-related videos on YouTube beyond 200 billion.
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