Peppa Pig leads YouTube channels

Peppa Pig is reported to be the most watched channel on YouTube on television in the United Kingdom, with 48 million minutes a week and a reach of 0.75 million viewers. Viewing figures released by the audience research body Barb suggest that YouTube is not necessarily the new television, although it may be replacing children’s channels.
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Freely coming to Netgem devices

Everyone TV, backed by the BBC, ITV, Channel 4, and Channel 5, is extending the reach of its Freely television platform to online devices, starting with Netgem later in the year. It means that existing televisions can access services online through a plug-in puck, without needing an aerial connection.
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The rise of YouTube viewing in the UK

The volume and reach of broadcast television viewing continues to decline in the United Kingdom, to an average of 2 hours 24 minutes a day, but broadcaster programming still makes up most measured in-home viewing. Of that, just 11 minutes a day is accounted for by the BBC iPlayer. Average viewing of YouTube is up to 39 minutes a day, with 18 minutes of that on television, giving it 14% of all video viewing and making it the second most viewed service after the BBC.
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Ofcom lists regulated television platforms

The proposed list of television selection services to be designated for the purpose of providing prominent access to the online players of public service broadcasters in the United Kingdom has been published. Bizarrely, it does not include Freely, the platform developed by the public service broadcasters specifically to provide prominence to their own services.
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Discoverability of public service media

As public service media shifts from universally available television channels to online video platforms, it is challenging to monitor what is available for audiences to watch, and what is being recommended to viewers. A report finds that some genres are not readily available, prominent or discoverable on the online platforms of public service media organisations in the United Kingdom.
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Public service media under threat

Public service media is endangered, and broadcasters must work together and with global technology firms to survive. The solution, according to Ofcom, the regulator in the United Kingdom, is that public service media should be easy to find and discover on third-party platforms, like YouTube.
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