RedSquid TV and Fetch.ai have announced a partnership to integrate autonomous artificial intelligence agents into a television operating system, proposing an alternative to navigating applications, menus and programme guides. The companies describe the result as the world’s first “operator-grade Agentic AI TV platform”. Meanwhile, Amazon is reportedly considering an AI-led redesign of Prime Video.
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British technology company Yospace says it inserted nearly 11.6 billion addressable advertisements into live streams of the football World Cup, demonstrating how internet-delivered television can now support advertising at a scale previously associated with conventional broadcasting.
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More than 1.7 billion unique viewers watched videos related to the FIFA World Cup on YouTube during the 2026 tournament, according to figures published by the platform. YouTube says this included more than 550 million people watching on television screens. The company described the 2026 competition as its most-viewed FIFA World Cup, taking the cumulative number of views for World Cup-related videos on YouTube beyond 200 billion.
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An estimated peak audience of over 24 million people in the United Kingdom watched England lose to Argentina in the football World Cup semi-final. With an average audience of 22.1 million viewers, it was the most-watched live television live television audience for a British broadcaster since 2021, when England played Italy in the final of the Euros, viewed by over 18 million.
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The number of television licences in force in the United Kingdom fell by over half a million in the year to April 2026, to a total of 23.25 million, which only 22.03 million were paid for in full, with the remainder subject to concessions or funded by the BBC. Fewer than 80% of homes in the country now pay for a television licence. That is down from 90% in five years. Ten years ago it was over 95%, down from 97% in 2010.
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Netflix delivered another quarter of double-digit revenue growth, but the market response suggested investors were looking for something more. Netflix is looking at more live events to drive viewer engagement. Meanwhile it is limiting its engagement reporting to an annual publication.
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