Channel 4 and Paramount have agreed to bring advertising sales for Channel 4 and 5 under the same sales house roof for the first time. From 2027, Channel 4 Sales will represent 5 and a substantial portfolio of Paramount television brands in the United Kingdom, in a long-term agreement intended to offer advertisers greater scale. It is a significant commercial deal in its own right, but its timing raises some interesting questions about the future shape of Channel 4, Channel 5 and the wider British television market.
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JustWatch, the popular guide to what is available on online video services, is planning to launch its own streaming offering, JustWatch TV. David Croyé, the founder and chief executive of Just Watch, says it is a move he has been considering since the inception of the company 12 years ago.
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Disney+ is introducing a new Playlists feature that brings together themed collections of episodes and movies into a continuous viewing experience with full playback controls. It is designed to solve the perennial problem of choosing what to watch. Disney says it will make it easier to discover programming and keep watching.
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The DTG in the United Kingdom has launched a new industry framework designed to realise the opportunities for television advertising through online delivery. Developed in collaboration with more than 50 organisations representing broadcasters, media owners, platform operators, advertisers, agencies, technology providers and industry bodies, the DTG Interoperability & Transition Framework for IP-Delivered Television Advertising provides a common reference model for an increasingly complex ecosystem.
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BBC Studios and its wholly owned subsidiary UKTV have selected the German media services company Full Season to provide playout services for over 50 channels and their associated online video offerings. The multi-year agreement will support the delivery of programming to audiences in the United Kingdom and international markets.
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Accedo and MediaKind have announced a new end-to-end multiplatform streaming offering that enables offers to launch, manage, and monetise branded online video services across television, mobile, web, and set-top boxes.
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