The DTG in the United Kingdom has launched a new industry framework designed to realise the opportunities for television advertising through online delivery. Developed in collaboration with more than 50 organisations representing broadcasters, media owners, platform operators, advertisers, agencies, technology providers and industry bodies, the DTG Interoperability & Transition Framework for IP-Delivered Television Advertising provides a common reference model for an increasingly complex ecosystem.
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BBC Studios and its wholly owned subsidiary UKTV have selected the German media services company Full Season to provide playout services for over 50 channels and their associated online video offerings. The multi-year agreement will support the delivery of programming to audiences in the United Kingdom and international markets.
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Accedo and MediaKind have announced a new end-to-end multiplatform streaming offering that enables offers to launch, manage, and monetise branded online video services across television, mobile, web, and set-top boxes.
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TiVo OS has added support for the international DVB-I standard, enabling broadcasters to deliver television programming over the internet, while simplifying access for viewers. It will allow viewers to discover and watch services online without the need for an antenna. The announcement of support by TiVo for the service discovery standard is a major boost for the DVB-I specification, which is gaining growing interest among television manufacturers. There have been various trials of DVB-I around the world. The first national platform is expected to launch in New Zealand later this year, with launch partners including Hisense and TCL.
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The Netgem PLEIO platform will provide the branded television and entertainment service for VodafoneThree in the United Kingdom. Netgem has been appointed to operate the service for VodafoneThree as part of a multi-year agreement. It will include live television with Freely, over 150 extra channels, an on-demand store and cloud gaming, with a unified interface and search and recommendation across providers.
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While policy makers consider the future of digital terrestrial television transmission in the United Kingdom, the prime minister has addressed concerns expressed about the implications of turning off television services too soon. It seems the case for an early switch off is far from clear.
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