Future Publishing will provide editorial content for BT Vision, the broadband video service that is due to launch in the UK in the autumn. BT has also announced an exclusive deal with publisher and broadcaster Emap to provide music videos.
Future Plus, the contract publishing arm of Future Publishing will provide news, reviews and programme listings for the film, television and music services.
Based in Bath, Future produces over 150 magazines, notably in the leisure, computing and gaming markets. Its Future Plus publishing agency provides publications for clients including the DSG international, the electrical retailing group.
Future will also support the evolving editorial requirements of interactive services, including community and user-generated content, together with ratings and popularity charts.
Future is apparently putting together an eleven-strong editorial team to support the services — a relatively restricted resource given the overall ambitions.
“Future has a great reputation for producing compelling content for its entertainment and technology websites and magazines and we’re pleased it will be the editorial supplier for BT Vision,” said Dan Marks, the chief executive of BT Vision.
“We’re delighted to be working with BT Vision to help bring its incredibly exciting on-demand TV service to life,” responded Robert Price, the managing director of Future.
BT has also announced an exclusive deal with Emap to provide branded music video programming for the service.
Under the name ‘The Hits on Demand’ it will make available thousands of music videos on demand, as playlists, or individually on a one-off or subscription basis, drawing on Emap brands including Q, Kerrang! and Kiss.
BT Vision has previously announced a range of deals with other leading entertainment companies to secure programming for its hybrid broadband video and broadcast television service.