The National Television Academy has announced the winners of its Advanced Media Technology Emmy Awards, recognising achievement in enhanced television.

It is the second year that the advanced media Emmys have been awarded. Two new categories of advanced media awards were created to recognise work in interactive television, further extending the technology and engineering Emmy awards originally launched in 1948.

DIRECTV received an award for enhancement of original television content with its NFL Sunday Ticket enhanced service.

Showtime Networks received an Emmy for non-synchronous enhancement of original television content for Showtime Interactive.

The Moxi Media Center received an award in the non-traditional platforms category.

Jetix Cards Live! from ABC Family and Toon Disney was awarded in the video games category.

“The extraordinary quality of the nominated work is a clear indication that advanced media is coming of age,” said Shelly Palmer, chairman of the advanced media technology awards committee. “The National Television Academy has taken a leadership role honouring excellence and promoting ‘best practices’ in this, the fastest growing sector of the television industry.”

Among the winners of eight Emmys for technology and engineering, EchoStar and DIRECTV each received awards for pioneering efforts in the development of spot beam satellites for broadcasting local channels.

NCube, Concurrent and SeaChange were all recognised for the development of video server technology for large scale implementations of video on demand.