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ITVX offers new approach for broadcaster
Advertising supported online video services
Sky charges customers to skip adverts

People will pay to avoid advertising. It is one of the
reasons for using a digital video recorder. It is also part
of the secret of the success of Netflix. Sky is now
presenting the ability to fast forward through adverts on
its Sky Glass and Sky Stream platforms as a feature and will
charge an additional £5 a month for the privilege. Netflix
has introduced a lower cost advertising supported
subscription tier, effectively positioning its
advertising-free service as a premium proposition. This
week, the leading commercial broadcaster in the United
Kingdom launches ITVX, with a £5.99 a month premium option
to watch with no ads, at least when viewing on demand. William Cooper Editor ITVX OFFERS NEW APPROACH FOR BROADCASTER ITV, the leading commercial television broadcaster in the
United Kingdom, is preparing to launch its long-awaited ITVX
service. The ITVX app has been rolling out across devices
and platforms in preparation. The online platform replaces
the previous ITV Hub as the online home of ITV programming.
Available as a free service, ITVX will also offer a
subscription option which includes access to BritBox. Read more... ADVERTISING SUPPORTED ONLINE VIDEO SERVICES In its annual TMT Predictions, Deloitte Global predicts that
by the end of 2023 almost two-thirds of consumers in
developed countries will use at least one advertising
video-on-demand service monthly. By then, all major
subscription video-on-demand services in developed markets
will have launched an ad-funded tier to complement ad-free
options. By the end of the following year, half of these
providers will also have launched a free ad-supported
streaming television service. Deloitte expects that by 2030
most online video service subscriptions will be partially or
wholly ad-funded. Read more... SKY CHARGES CUSTOMERS TO SKIP ADVERTS Sky is now charging an extra £5 to new Sky Glass and Sky
Stream customers to skip adverts. The ability to fast
forward through adverts on time-slipped or recorded
programmes is being presented as a feature for which
customers will be charged unless they specifically opt out
of an introductory offer. Read more... HbbTV targets advertising opportunities BBC to drop standard definition on satellite Review of rules for major events coverage Disney brings back Bob Iger Online viewing continues rise in United States Amazon Freevee picks up Neighbours MULTISCREEN INDEX The quarterly Multiscreen Index offers an invaluable
overview of multichannel pay-TV providers around the world
and provides an index of the top 100 services by digital
subscriber numbers, with top 10 rankings worldwide, by
region or mode of delivery, gains or losses. Get this exclusive report EVENTS informitv Supported by an international network of industry
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