CONNECTED VISION
Latest news and views from informitv
http://informitv.com

ITVX offers new approach for broadcaster
Advertising supported online video services
Sky charges customers to skip adverts


COMMERCIAL CONSIDERATIONS
People will pay to avoid advertising. It is one of the
reasons for using a digital video recorder. It is also part
of the secret of the success of Netflix. Sky is now
presenting the ability to fast forward through adverts on
its Sky Glass and Sky Stream platforms as a feature and will
charge an additional £5 a month for the privilege. Netflix
has introduced a lower cost advertising supported
subscription tier, effectively positioning its
advertising-free service as a premium proposition. This
week, the leading commercial broadcaster in the United
Kingdom launches ITVX, with a £5.99 a month premium option
to watch with no ads, at least when viewing on demand. William Cooper Editor ITVX OFFERS NEW APPROACH FOR BROADCASTER ITV, the leading commercial television broadcaster in the
United Kingdom, is preparing to launch its long-awaited ITVX
service. The ITVX app has been rolling out across devices
and platforms in preparation. The online platform replaces
the previous ITV Hub as the online home of ITV programming.
Available as a free service, ITVX will also offer a
subscription option which includes access to BritBox. Read more... https://informitv.com/2022/12/02/itvx-offers-new-approach-for-broadcaster/ ADVERTISING SUPPORTED ONLINE VIDEO SERVICES In its annual TMT Predictions, Deloitte Global predicts that
by the end of 2023 almost two-thirds of consumers in
developed countries will use at least one advertising
video-on-demand service monthly. By then, all major
subscription video-on-demand services in developed markets
will have launched an ad-funded tier to complement ad-free
options. By the end of the following year, half of these
providers will also have launched a free ad-supported
streaming television service. Deloitte expects that by 2030
most online video service subscriptions will be partially or
wholly ad-funded. Read more... https://informitv.com/2022/12/01/advertising-supported-online-video-services/ SKY CHARGES CUSTOMERS TO SKIP ADVERTS Sky is now charging an extra £5 to new Sky Glass and Sky
Stream customers to skip adverts. The ability to fast
forward through adverts on time-slipped or recorded
programmes is being presented as a feature for which
customers will be charged unless they specifically opt out
of an introductory offer. Read more... https://informitv.com/2022/12/01/sky-charges-customers-to-skip-adverts/ HbbTV targets advertising opportunities BBC to drop standard definition on satellite Review of rules for major events coverage Disney brings back Bob Iger Online viewing continues rise in United States Amazon Freevee picks up Neighbours MULTISCREEN INDEX The quarterly Multiscreen Index offers an invaluable
overview of multichannel pay-TV providers around the world
and provides an index of the top 100 services by digital
subscriber numbers, with top 10 rankings worldwide, by
region or mode of delivery, gains or losses. Get this exclusive report https://informitv.com/multiscreen-index/ EVENTS informitv Supported by an international network of industry
specialists, informitv provides strategic consultancy and
practical advisory services for clients ranging from startup
companies to multinational corporations. Contact us today to see how we can help you. London: +44 (0)20 7993 2278 New York: +1 (646) 827 2483 Los Angeles: +1 (310) 492 5708 Melbourne: +61 (0)3 9988 6946 SUBSCRIBE Feel free to forward this newsletter to friends or
colleagues, or invite them to sign up for their own free
subscription. http://informitv.com/subscribe To remove your details from our mailing list simply reply to
an informitv email with unsubscribe in the subject line or
visit %%unsubscribelink%% (c) Copyright 2022 informitv ISSN 1759-8796 9 December 2022 informitv.com