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Nielsen introduces streaming video ratings
Netflix subscribers fall short of expectations
BBC iPlayer boosts dramatic viewing

Netflix, with 35 nominations, won seven Oscars from five
titles, including best documentary feature for My Octopus
Teacher, and Amazon Prime Video picked up another two. After
a challenging year in which many cinemas were closed and
some movies went straight to video, the Academy relaxed the
requirement for a theatrical release. Many will have
watched, or will be watching, the winning movies online. Yet
the established studios and distributors led the awards,
with Nomadland from Searchlight Pictures, now part of
Disney, receiving recognition for best picture, director,
and actress, with the latter urging viewers to see it on the
largest screen possible. There will be no Connected
Vision newsletter next week as Monday is a public holiday
for some of us. I’ll be catching up on some online
viewing. William Cooper Editor NIELSEN INTRODUCES STREAMING VIDEO RATINGS Nielsen is introducing streaming video ratings to provide
visibility of viewership alongside traditional television
ratings. It estimates that a quarter of total television
viewing in the United States is now from online video. The
company says that with a holistic view of total television
time, media buyers can make more informed decisions about
their advertising investments while media sellers can better
assess competition and understand audience composition. Read more... NETFLIX SUBSCRIBERS FALL SHORT OF EXPECTATIONS Netflix missed its subscriber target by over two million and
forecast that it expects to add only a million more in the
next quarter, wiping billions off its value. Company
executives attempted to make light of the disappointment and
see room for continuing growth, talking in terms of 800
million subscribers or more as an addressable market in the
longer term. Read more... BBC IPLAYER BOOSTS DRAMATIC VIEWING The BBC iPlayer had its most usage so far in the first
quarter of 2021, up by over a fifth on the same period the
previous year. The first week of January produced 163
million streams and the month saw the highest usage so far,
with a total of 652 million streams. There were over 1.7
billion streams delivered in the first three months of 2021,
compared to 5.8 billion over the course of 2020. Read more... Amazon Prime passes 200 million subscribers Freeview Australia HbbTV with new branding Global television viewing rose in 2020 Nielsen defends measurement methods 70% of American homes have smart television T-Mobile moves TVision to Philo and YouTube MULTISCREEN INDEX The quarterly Multiscreen Index offers an invaluable
overview of multichannel pay-TV providers around the world
and provides an index of the top 100 services by digital
subscriber numbers, with top 10 rankings worldwide, by
region or mode of delivery, gains or losses. Get this exclusive report EVENTS informitv Supported by an international network of industry
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