Discovery is the latest major media brand poised to deploy a
global online video play. A recent report from Capgemini
suggests that this year the adoption of online video
subscription services will overtake traditional
pay-television services in 30 countries, including the
United Kingdom and the United States. 60% of households in
the United Kingdom now have access to an online video
subscription service, although many of these will also pay
for television, typically as part of a package of
communications services. There is no doubt that online video
offerings direct to consumers are streaming into the market
and eroding the traditional television landscape. What is
less clear is how many separate standalone brands will be
successful or whether they will end up being repackaged as
part of a broader bundle. William Cooper Editor informitv Supported by an international network of industry
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