Netflix has delivered its most successful show so far in
Squid Game, its South Korean dystopian survival drama. It is
the first time that Netflix has attracted more than 100
million subscribers worldwide to sample a show in its first
month of release, holding the number one slot in many
countries. This simple mechanism means that success breeds
success. Netflix will announce its latest results on
Tuesday. The leading online video subscription company has
forecast that it will pass 212 million subscriptions
globally, an increase of 3.5 million in the last quarter.
Although the rate of subscriber growth has slowed, Netflix
has succeeded in reaching a critical mass audience globally.
There is no guarantee of success for others. The online
video business is a deadly serious game, in which not all
players will survive.
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