The coronavirus pandemic may have accelerated the adoption
and usage of online services. However, a study of the first
television channel to turn off transmissions and move
exclusively online suggests that the audience did not
necessarily follow. That is despite being aimed at viewers
aged 16-34, who might be more likely to view online. Not
showing programmes that they might want to watch on a
channel aimed at that age group may even have encouraged
them to alternative online video services.
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