Online adoption
The coronavirus pandemic may have accelerated the adoption and usage of online services. However, a study of the first television channel to turn off transmissions and move exclusively online suggests that the audience did not necessarily follow. That is despite being aimed at viewers aged 16-34, who might be more likely to view online. Not showing programmes that they might want to watch on a channel aimed at that age group may even have encouraged them to alternative online video services.

William Cooper

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