 
BBC commercial Many years ago, as head of new media operations at the BBC, I was responsible for organising the transfer of the bbc.com domain, at considerable cost, from Boston Business Computing. This was followed by efforts from BBC Worldwide, as the commercial arm of the corporation was then, to carry advertising for international users of what was the most visited content web site in the United Kingdom. Two decades later, BBC Studios has decided to charge a subscription for users of its web site in the United States. Many news web sites have attempted to set up such pay walls, with mixed commercial success. The problem is that the BBC likes to promote the international importance of its soft power. That may be more important than ever in the current geopolitical climate change, particularly in America. It seems like a bad time to be contemplating charging for access to a source of purportedly impartial news. William Cooper Editor informitv Supported by an international network of industry specialists, informitv provides strategic consultancy and practical advisory services for clients ranging from startup companies to multinational corporations. Contact us today to see how we can help you.
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