 
Consuming television We are said to consume television and video. Yet as I have long argued, the metaphor misleads. To consume something is to use it up, to deplete a resource. Television is not a consumable good. When we watch a programme, nothing disappears. Media is not consumed; it is experienced. The economic cost of digital distribution is marginal. Although it may be convenient to think of viewers as consumers and their time as units of attention, this framing reduces shared meaning to market metrics. The real value of media lies not in what is spent or measured, but in the quality of experience and the depth of collective understanding it creates. Next week our Connected Vision newsletter will come from Istanbul, where I will attending the 13th annual HbbTV Symposium and Awards, and we will be sharing our collective experience. William Cooper Editor informitv Supported by an international network of industry specialists, informitv provides strategic consultancy and practical advisory services for clients ranging from startup companies to multinational corporations. Contact us today to see how we can help you.
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