 
Underplayed pioneer The BBC iPlayer will be 18 years old this Christmas. There are now 15 million active accounts in the United Kingdom. It has a weekly adult reach of over 30% of the population. Yet fewer than a quarter of those aged 16-34 use it for more than 15 minutes a week. It has the largest online catalogue of any broadcaster but accounts for less than 5% of all in-home viewing. The combined share of online viewing on demand across all British public service broadcasters is about the same as Netflix, which is available in around six out of ten homes. Meanwhile, the value of the terrestrial transmitter network appears to have collapsed, as the BBC and other broadcasters have yet to commit to its future and government has yet to comment. William Cooper Editor informitv Supported by an international network of industry specialists, informitv provides strategic consultancy and practical advisory services for clients ranging from startup companies to multinational corporations. Contact us today to see how we can help you.
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