 
Viewing perspective For some people, YouTube is television. If you are watching a Peppa Pig playlist on television, it might as well be. The volume of viewing of video sharing platforms like YouTube on televisions is growing, but not as fast as some might think. Yet, the combination of other video sources means that broadcasters in Britain now account for less than 60% of television viewing time. That has been eroded steadily, but again not as dramatically as some suggest. This week, we have two charts from Barb data that put that in perspective. William Cooper Editor informitv Supported by an international network of industry specialists, informitv provides strategic consultancy and practical advisory services for clients ranging from startup companies to multinational corporations. Contact us today to see how we can help you.
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