 
Streaming view I am not a fan of using the word streaming to describe online video in a viewing context. It may have entered everyday language, but it has a specific technical meaning. A stream is a sequential flow of data, rather than a finite file. Broadcast channels are technically streams. Online delivery generally involves a succession of small files presented as a continuous stream. The problem arises when the term is applied to the act of watching. Nielsen attempts to categorise broadcast, cable, and streaming as distinct types of viewing. Freely says you can stream all your favourite shows. In its product launch, Netgem talks about Watch and Stream as if they are different experiences. At least one British broadcaster tells viewers they can Watch or Stream a programme, as though they are alternatives. From the perspective of the viewer, they are simply watching a programme. William Cooper Editor informitv Supported by an international network of industry specialists, informitv provides strategic consultancy and practical advisory services for clients ranging from startup companies to multinational corporations. Contact us today to see how we can help you.
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