The World Cup football will soon be dominating our screens for a month. Coverage of many of the matches is being made available in stereoscopic 3D for the first time. Although a number of networks and operators will be carrying the feeds, notably ESPN, few will be able to watch it that way. However, it will also be shown in some cinemas. Nevertheless, the World Cup could be a critical test for 3D. One of the largest television events, it will be the first genuinely global sports coverage to be shown in 3D and will help establish the level of interest for the London 2012 Olympic Games. For many people, this World Cup may be more memorable for the high-definition, online and mobile coverage. We’ll be watching with interest and interested to see your views.