While Apple TV+ has received a critical response, it clearly has a large global addressable market. All eyes will now be on the launch of Disney Plus. Having had a soft launch in the Netherlands, it is due to launch in the United States and Canada next week and the following week in Australia and New Zealand, followed by the United Kingdom and Western Europe early next year. Meanwhile, Sony has announced the closure of its PlayStation Vue service. AT&T TV Now has been losing subscribers and the future of its Watch TV service seems uncertain as it focusses on HBO MAX. Major players are all pushing for position in the future of video distribution, reinventing television and providing a confusing cornucopia for consumers, who are still left wondering what to watch next.