There was a long-running programme on the BBC in the school holidays with the challenging title Why Don’t You Just Switch Off Your Television Set and Go Out and Do Something Less Boring Instead? It seems that young people no longer need such encouragement. After all, there is always YouTube or Netflix. Younger people have always watched less television, but over half of broadcast television viewing in the United Kingdom is now by those aged 55 or over. They are still watching for around five hours or more a day. The biggest threat to television is not so much that people prefer to watch the same programmes online but that new technologies enable them to find something else to do. Why don’t you get in touch to see how informitv can help improve your proposition?