Despite the view that we all want to watch whatever we want, whenever we want, we still watch a lot of television. Last year in the United Kingdom we watched an average of 3 hours and 40 minutes a day. About half an hour of that was time-shifted. We may be watching programmes in different ways but why do we watch? In a report for Sony we explore the social and emotional reasons for watching television. Why We Watch Television is available as a free download from the Sony web site.