Recently published research from Knowledge Networks, based on a survey of over a thousand Americans, found that scheduled television is still the first choice viewing option for most, but it depends on their age and stage in life. Among those aged 32-45, only 38% reported preferring to view programmes as they are broadcast, with 35% turning initially to programmes on their digital video recorder, while for 18% the first choice was online programming viewed on their television. While this is a relatively small study and is based on reported behaviour, it suggests significant erosion in the perceived importance of viewing programmes at the time of transmission. This week we report forecasts of half a billion internet connected televisions in 2015. The impact on viewing behavior could be considerable.