The annual Media Nations report from Ofcom is required reading for those in the media sector in the United Kingdom and offers useful insights for those in other markets. The coronavirus context this year has accentuated and accelerated some aspects of media adoption, with increased availability to view leading to much higher usage of online services. In April, estimated average audio-visual viewing across all individuals and devices amounted to 6 hours 25 minutes per day, 59% of which was for broadcast programming, live or on demand, with 18% spent watching online video subscription services. Those aged 16-34 spent a similar time viewing screens, of which 31% was broadcast programming, and a further 31% was online video subscription services, with YouTube accounting for another 22%.