The promise and appeal of television was that there would always be something to watch. It was a shared experience with an assumed audience. The transient nature of this ephemeral medium made it surprisingly watchable. Now there are more viewing options available, the less there seems to be something we want to watch. This apparent paradox of choice is a familiar feature of our viewing experience as we scroll through row upon row of possibilities. Personal profiles potentially improve our individual viewing options, but selecting something to watch with others remains a challenge. Part of the problem is that anything available on demand can be deferred to another day. Once an option is dismissed, that impression seems to become stronger when it is next presented. Viewing on demand implies that you have to decide and ideally agree what to watch, which can be more difficult than it seems.